At Internet User Experience 2009, Tim Keirnan interviews Dr. Susan Weinschenk about her new book, Neuro Web Design: What Makes Them Click. How does the human brain process website use, and what can Web design teams do to better design websites for the subconscious as well as conscious mind? Recorded on April 1st, 2009, Dr. Weinschenk provides a brief overview of her book’s themes and answers Tim’s questions from her presentation earlier that day.
Dr. Weinschenk’s website for the book is
www.neurowebbook.com
Make sure you visit the Fun Stuff tab to find her podcast and blog!
Susan works at Human Factors International, which you can find at
www.humanfactors.com
Finally, Deanna wrote to tell listeners about Zero Ink, an innovation for printing full color without the need for ink because the paper contains the colors. There’s a contest ongoing for all you print design professionals at
www.Zink.com