Alvaro Vargas joins Tim Keirnan for a thorough discussion of the customer experience of eReaders, in particular the offerings from Kobo. Tim is the newbie, having recently bought a Kobo Glo HD as his first eReader, and Alvaro provides the longitudinal review of Kobo eReaders, having bought four of them over time. His current model is a Kobo Glo.

As usual, the discussion follows Tim’s list of Customer Experience Phases:
Encounter
Decision
Purchase
Out of the Box
Early Use
Longitudinal Use

In addition to critiquing the Kobo software and hardware, the guys discuss the nature of physical books versus eBooks, the reasons for a single purpose device like eReaders over tablets, and the challenge of getting accurately created eBooks from source material. Among other things. It’s 90 minutes of commercial free analysis and discussion! The shownotes photo for this episode features shots of the two eReaders.